During my time with BOA, I developed and enhanced the brand identity of BOA, both as a company and across its developing product line. I created multichannel content and also established and managed CRM databases for effective email/SMS communication with consumers throughout their lifecycle. I also managed our external agencies, including creative firms, digital marketing teams, influencer marketing partners, PR firms, and fulfillment warehouses. In this role, I was able to utilize my strong visual communication skills to create and enhance a cohesive brand experience.

This was an incredible experience that taught me many new skills including e-commerce and managing shopify websites. I also had the opportunity to travel across the United States and meet, interview, and film elite athletes and sports medicine professionals.